The Evolution of Real Estate and Technology
The majority of brokers use some form of social media. An April poll by the social media marketing firm Postling showed that 81 percent of real estate agents and brokers felt “comfortable” or “somewhat comfortable” using social media to connect with consumers. The most popular social network for this purpose, according to the poll, was Facebook. — “Friending with benefits: Brokers ditch Craigslist for Facebook,” The Real Deal, June 1, 2011.
In today’s business environment, technology is king.
“Is there an app for that?” is one of the most commonly asked questions we hear. Yet, the tools and toys that we buy today will be obsolete next month.
As real estate brokers, we have felt the way that technology changes how we do business as much as any other industry, perhaps even more.
Today not only do we as brokers have access to real time changes in inventory, price and availability but we also can show buyers the pictures and floor plans of a new listing from a Blackberry, iPhone or Android while we are with them on the street. We can Google Map a home in a particular neighborhood to help our buyers decide if the back yard is large enough.
Perhaps just as important, buyers, sellers and renters have access to all this same information and are therefore more educated and in tune with the market place than ever before.
One of the biggest changes we have seen over the past couple of years is the growing importance of the various social media venues on the real estate industry. Sites like Craigslist used to be the primary go-to website to search for just about anything, including real estate.
Below is a great article discussing all of this, I hope you enjoy it as much as I did.
As always, if you or someone you know is thinking of buying, selling or renting in New York City, please let me know.